Digital Marketing Specialist
Canada (Remote), Part-Time
About the Role
We’re looking for a part-time data-driven digital marketer with a strong understanding and demonstrated experience in paid media and email marketing. The ideal candidate will be a proactive self-starter with a ‘get it done’ spirit who will help us take our digital presence to the next level and help drive traffic and leads. This is a fully remote position, and you can be located anywhere in Canada but need to follow PST working hours.
What You'll Do
Paid Media / Social Advertising
You’ll create, implement, and monitor social campaigns on LinkedIn and Facebook to maximize traffic and lead generation. This includes end-to-end campaign management, from set-up, ad creation, reporting, etc.
You’ll implement retargeting ad campaigns across social and/or Google Ads.
As we grow, you’ll identify opportunities for new paid media channels (Youtube, etc) and SEM and implement Google Ads/PPC campaigns.
You’ll create strategic email campaigns to support sales and customer success efforts in lead generation, engagement, and retention.
You’ll help build up our email marketing automation program by creating automated workflows and drip nurture campaigns, performing list segmentation, etc.
Qualifications & Experience
Minimum of 2-3 years of proven experience in paid media and email marketing – ideally in a B2B/SaaS environment
Demonstrated experience with paid social, especially LinkedIn and Facebook campaigns
Knowledge and some experience with paid search, Google Ads, Bing, etc
Experience in running email marketing and nurture campaigns for lead gen & retention
Strong knowledge of inbound, outbound, and digital marketing practices
A positive attribute and flexibility in responding to changing requirements and priorities
A post-secondary degree or diploma in marketing, communications, advertising, journalism, public relations, or related field
Ability to manage paid media campaigns from end-to-end, including setup, ad & graphic creation, reporting, optimization, etc.
Have the writing skills needed to draft a marketing email or write compelling ad or landing page copy.
Proficiency with Canva, common web platforms, and have had some experience using marketing automation platforms.
Solid knowledge of analytics tools (e.g., Google Analytics).
Collaborative team player as you’ll be working within a small, tight-knit team.
Strong time management and organizational skills.
Nice to Have: Working knowledge of HTML/CSS skills for designing/troubleshooting email/ landing page templates.
How to Apply
Interested in this opportunity? Apply by sending a cover letter and resume to: firstname.lastname@example.org. In the subject of your email, please include the title of the job.