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What is CRM (Customer Relationship Management)

Customer Relationship Management

Improve Customer Relationships

What is CRM?

CRM or Customer Relationship Management is software that manages all your company’s business relationships and records every interaction with customers and leads. It focuses on the entire customer lifecycle, from finding new customers, winning their business, and providing support and additional services. Customer data and interactions are collected and stored in one centralized platform, and a CRM also helps flag opportunities that might require follow-ups or nurture. In this way, a CRM can increase your company’s profits by streamlining your sales, marketing, and customer service efforts and can help deliver actionable data and insights. At Kwixand Solutions, we understand how CRM solutions help businesses make the most of their customer relationships and sales leads. Get in touch today to learn what a powerful CRM system can do for your business.  

Benefits of CRM

Your customers are the most important asset of your organization and cultivating strong relationships is vital for success. A CRM system gives you a clear overview of your customers. Here are some of the biggest benefits a CRM system can bring: 

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Better Data Organization

A CRM lets you collect and store customer data in one central location, easily accessible to all your employees.

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Increases Overall Profits

As it focuses on increasing sales orders and retaining customers, a CRM can increase your overall business profits.

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Improves Marketing Efforts

With all audience data in one place, you can streamline and automate your marketing campaigns and efforts.

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More Efficiency and Productivity

With your admin and manual processes automated, your employees can focus on revenue-generating tasks instead.

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Improves Customer Service 

No matter who your customer contacts, your team can deliver great service as all customer history is stored in one place.

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Scale and Grow with Ease

With more efficient processes, better customer relationships, and automated tasks, your business will be able to grow with a CRM

Microsoft Dynamics 365 CRM Software

As a Microsoft Dynamics Partners since our inception, our team is highly experienced in the selection, consultation, and implementation of the full suite of Microsoft CRM software. Learn more about how Microsoft Dynamics 365 can help meet your business's CRM needs. Choose a stand-alone application to meet the needs of a specific line of business, or use multiple CRM tools that work together as a powerful integrated solution.

Dynamics 365 Sales
Dynamics 365 Customer Service
Dynamics 365 Project Service Automation

Ready to talk to a business consultant? ​Out CRM experts are here to answer any questions you may have.

Resources

We are here to help you navigate through your company's digital transformation journey with our library of useful resources. Stay updated with articles and news about CRM software, Dynamics 365, and more.

Resource Image - CRM vs ERP

CRM vs. ERP: What is the Difference?

Discover the differences between a CRM and an ERP system to learn which type of business management software is right for your business.

[Infographic] Dynamics 365 for CRM Overview

Get a quick overview of Microsoft Dynamics 365 for CRM and key benefits that make it a top choice for many small and medium businesses.

Business Meeting

7 Business Problems You Can Solve With the Cloud

When we think of CRM software, two big names come to mind: Salesforce and Dynamics 365. But which solution is right for your business?

Signs Your Business Needs a CRM 

Does your business need a CRM? As you weigh the evidence, look for these warning signs that may indicate you need one. 

Poor Customer Satisfaction 

Are you noticing low satisfaction rates or a high volume of complaints?

Unaligned Sales & Marketing Teams

Are your sales and marketing employees working in tangent?

Disparate Customer Databases

Is data being stored in multiple locations? Is data hard to locate?

Difficult to Retain Customers

Is it hard for you to retain clients? Are you losing out to competitors?

Think your business is ready for a CRM? Our team of experts can help guide you through the process.